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Sony’s Concept for Android launches for the Xperia X

Sony’s Concept for Android launched last summer as a crowdsourcing program to explore new ideas in software innovation and experiences, whilst maintaining a close dialogue with the passionate Xperia community. It’s established a more open development workflow, where we use customer feedback and real-time usage data to ensure the software contains the things you enjoy and find most useful, but also allowing for greater responsiveness in providing regular firmware with shorter release cycles.

Within our software development units in Sweden, Beijing and Tokyo, innovation is a constant and fundamental process – Sony’s Concept for Android gives us the opportunity to explore and test new ways for people to communicate and get things done.

Sony’s latest concept includes:

  • A sneak-peek at some of the latest features that will be part of future Xperia products
  • Android 7.0, Nougat, which includes new native features such as multi-window support and improved notifications
  • Access to Sony’s inTouch community, providing direct access to our software engineers and a chance to influence development & coming releases

We believe the age of user experience and development deference is over. If you don’t like something; a feature or app isn’t serving your needs – we want to hear about it, to either make the experience better or remove it entirely and focus on something else. The inTouch in-device feedback portal and dedicated community will continue, offering channels for sharing feedback directly with our software engineers – but you’ll also have the opportunity to use the software and receive the updates without providing feedback should you so wish.

Sony’s Concept


This initiative is initially open to Xperia X users in Europe* – simply download the “Concept Installer” app from Google Play and follow the simple steps to guide you through the setup process.

*Xperia X (F5121) in Europe. Market and/or network operator exceptions may apply.

We’re sure Sony fans will like to see the program available to the other current models in the company’s portfolio. So far, we have no information when that may happen.

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